Women’s Dress Accounted for More Than Half of The Total Apparel Online Sales

Report from retail technology solutions provider Adobe shows: The main driving force for online women's sales growth is the introduction of new products. Adobe also pointed out in the report that women's online sales is far beyond the offline sales calculated as a percentage.

The report shows that new products accounted for the largest share for women’s dress sales. More than half of the online clothing sales are by the women's dress sales contribution. But the offline women’s clothing sales only accounted for one-third of the total sales.

In this report, Adobe surveyed more than 680 product divisions in six broad categories, including women's apparel, men's clothing, electronics and household goods, etc. The author of the report said that consumers will pay more on new apparels (Within the 12 months launch time) among the online shopping categories, which means the new clothing will cost them more than any kind of product in the survey.

"There are nearly one - third (30.8%) of women’s apparel are launched within a month, while the number of men’s consumption is only 18% less than one-fifth. Every day there are 7,000 new clothes launched online market, nearly half of them are aimed at female consumers (3150), only 1750 of them are for male consumers.”

At the same time, discount efforts of clothing products are also expanding. The price of luxury clothing fell 5.5% year-on-year. While the prices for common clothing fell by 7.5% year-on-year.

The report found that consumers spend more on men’s apparel than women's clothing for every single product. "Men's clothing prices are generally higher than women's clothing, regardless of which level (high-end, mid-range and low)." The report pointed out that the average price of high-end men's clothing is 50% higher than women’s (men's average price of 231 US dollars and women's clothing 154 US dollars.) The average price of low-end is 84% higher than the same level women's clothing.