After opening the first online store on
Tmall.com in three years ago, the Canadian yoga and sport wear brand Lululemon
will formally enter Chinese market at the end of 2016. They will open flagship
stores and independent online store in China.
The three stores will be in Shanghai IFC,
Shanghai Jing an Kerry center and Beijing Sanlitun. Lululemon used tmall.com
store sales report to explore the Chinese market which is a great market has
huge potential but also makes many foreign brands confused. During the
exploring time of three years, Lululemon achieves a growth at the rate of 50%
by quarter on quarter. That affirms their belief to pay more attention on
Chinese market.
