When we found the situation that Fast
Fashion brands facing a downturn in China, they have to face the more serious
situation in Japan. Many brands like H&M and Gap are busy closing their
retail stores in Japan. Even Uniqlo the local brand, its store opening speed is
to a halt.
Recently, H&M closed the stores of
sub-brand Monki in Tokyo. It means that this brand Monki has closed all the
stores in Japan. At the same time, GAP closed the 53 stores of its Old Navy in
Japan.
Trapped in the Japanese domestic
consumption market malaise, Uniqlo has to develop overseas market. According to
reports, Uniqlo only opens two new stores in Japan but 161 new stores in other
countries. The total number of overseas stores reaches 928 and has 82 more than
Japanese market.
The Japanese government implements the Abe
economic in recent years to improve the Japanese economy by implementation of
monetary policy. When stimulating exports, the yen has led to service costs
continue rapidly rising, the clothing retail industry is also under pressure.
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